To create greater awareness of the GA brand and resources, the association is advertising in Fine Homebuilding magazine. By branching out in a sustained way, the GA will reach a broader and deeper universe of building professionals who will benefit from our technical offerings on the specification, installation, storage, handling and overall use of gypsum panels. These digital traffic driver ads will bring people directly to Gypsum.org and provide on-the-spot access to a library of technical resources, the majority of which are free to the public.